Jet Blue Decision Making Steps - 905 Words

Introduction David Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air, he implemented the industrys first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neelemans third successful launch in the aviation business, His goal is to bring people back to air travel by offering low fares, friendly service and a high quality product. JetBlue is now the largest carrier at New Yorks John F. Kennedy Airport. And was rated Best Domestic Airline at Conde Nast Travelers 2003 Readers Choice Awards for the second consecutive year, and was runner-up for Best Domestic Airline at†¦show more content†¦Here, you do not have to restrict yourself to think about the very obvious options, rather you can use your creative skills and come out with alternatives that may look a little irrelevant. This is important because sometimes solutions can c ome out from these out-of-the-box ideas. You would also have to do adequate research to come up with the necessary facts that would aid in solving the problem. By interacting with customers he gathered fresh ideas that require comfortable seats and entertainment in flights at low cost.And also a formal recovery plan when all gates is engaged during crises condition that included the purchase of mobile staircases at airports so that passengers could deplane even if all the gates were occupied. Evaluate the Alternatives: This can be said to be the one of the most important stages of the decision making process. This is the stage where you have to analyze each alternative you have come up with. You have to find out the advantages and disadvantages of each option. This can be done as per the research you have done on that particular alternative. At this stage, you can also filter out the options that you think are impossible or do not serve your purpose. Rating each option with a numerical digit would also help in the filtration process. He learned from the customers feedback and observation that apart from providing new efficient flights also need to provide good comfortable leatherShow MoreRelatedEssay on Jet Blue1410 Words   |  6 PagesJet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbeans. As well as possibly lobbying Washin gton to lift travel sanctions in Cuba, which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. 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